Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and…
The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a sup…
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business…
"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy custom…
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including the collective proliferation of social and digital media channels, cannot duplicat…
by Moore, Kevin R., Ross, Jeffrey S., (Jeffrey Stuart), Shah, Lubdha M., Borg, Bryson, Crim, Julia R.
Data warehouses consolidate various activities of a business and often form the backbone for generating reports that support important business decisions. Errors in data tend to creep in for a variety of reasons. Some of these reasons include errors during input data collection …
Background subtraction is a widely used concept for detection of moving objects in videos. In the last two decades there has been a lot of development in designing algorithms for background subtraction, as well as wide use of these algorithms in various important applications, s…
Visual pattern analysis is a fundamental tool in mining data for knowledge. Computational representations for patterns and texture allow us to summarize, store, compare, and label in order to learn about the physical world. Our ability to capture visual imagery with cameras and …
