Adobe analytics

Adobe analytics

by Matisoff, Eric

Type Book
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The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. -- From publisher's description

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Title Statements

  • Full title :Adobe analytics / by Eric Matisoff and David Karlins.

Summary

The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space. -- From publisher's description

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Edition Statements

  • Publication Date:©2019

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:©2019

Notes

Includes index.

"Learning made easy"--Cover

The Physical Object

  • Description:xii, 385 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781119446088, 1119446082, 9781119446002, 1119446007, 9781119446019, 1119446015
  • oclc:on1091191994
  • LC Classification:QA76.9.D343
  • Dewey Decimal:006.312

Table of Contents

Part 1: Getting started with Adobe Analytics -- Part 2: Analyzing data -- Part 3: Massaging data for complex analysis -- Part 4: Visualizing data to reveal golden nuggets -- Part 5: The part of tens.

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Subjects

Analyse du comportement des internautes Business planning -- Data processing Consumer profiling -- Data processing Internet marketing -- Data processing Marketing sur Internet -- Informatique Profil des consommateurs -- Informatique Web usage mining

Writers

Matisoff, Eric Karlins, David

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