Matisoff, Eric

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"If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. [This book] arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digi…

The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. "Adobe Analytics for Dummies" equips you with the power to further your knowledge of your market and get ahead of your …