Adobe Analytics for dummies

Adobe Analytics for dummies

by Matisoff, Eric

Type Book
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"If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. [This book] arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing effo…

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Title Statements

  • Full title :Adobe Analytics for dummies / Eric Matisoff and David Karlins.

Summary

"If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. [This book] arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space."--From publisher's description.

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Edition Statements

  • Publication Date:2019.

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:2019.

Notes

Includes index.

The Physical Object

  • Description:400 pages : : illustrations

Edition Identifiers

  • ISBN:9781119446088, 1119446082
  • oclc:on1099597433

Subjects

Analyse du comportement des internautes Consumer profiling -- Data processing Data Mining Exploration de données (Informatique) Marketing Profil des consommateurs -- Informatique Web usage mining

Writers

Matisoff, Eric Karlins, David

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