Advertising and societies: global issues

by Frith, Katherine Toland

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Title Statements

Full title :Advertising and societies : global issues / Katherine T. Frith, Barbara Mueller.

Summary

"Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--Jacket.

Edition Statements

Publication Date:©2003.

Publication Statements

Publisher(s):P. Lang
Place of Publication:New York
Language:eng
Publication Date:©2003.

The Physical Object

Description:1 online resource (305 pages) : : illustrations.

Edition Identifiers

ISBN:0820472875, 9780820472874
oclc:ocm55890732
LC Classification:HF5823
Dewey Decimal:659.1/042

International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.

Subjects

advertising Advertising -- Social aspects BUSINESS & ECONOMICS -- Advertising & P… Communication interculturelle Electronic books Globalisierung Intercultural communication Internationalisatie Publicité Publicité -- Aspect social publicity réclame Repräsentation Sociale aspecten Werbung