Résumé : Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you're starting out in advertising or simply want to pick up some tips from the greats. Mark Tungate, author of Adland: A Global Hist…
Beelden in reclame brengen op impliciete wijze betekenissen over die niet door woorden overgebracht kunnen worden. De visuele aspecten van reclame en hun overtuigingskracht nemen een bijzondere plaats in; zij kunnen door hun impliciete natuur claims maken die we niet zouden acce…
"In Blaming the Brain [Valenstein] exposes the many weaknesses inherent in the scientific arguments supporting the widely accepted theory that biochemical imbalances are the main cause of mental illness. Valenstein reveals how, beginning in the 1950s, the accidental discovery of…
In Blaming the Brain Elliot Valenstein exposes the many weaknesses inherent in the scientific arguments supporting the widely accepted theory that biochemical imbalances are the main cause of mental illness. Valenstein reveals how, beginning in the 1950s, the accidental discover…
The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can i…
Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their…
"The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity process. All journalists are subject to them whether they work for the New York T…
"Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and …
