"This book provides an expansive view of celebrity's intimate dimensions. In the process, it offers a timely reassessment of how notions of private and public were negotiated by writers, readers, actors and audiences in the early to mid-eighteenth century. The essays assembled h…
"110" Result
Sort By:
The din and deadlock of public life in America - where insults are traded, slogans proclaimed, and self-serving deals are made and unmade - reveal the deep disagreement that pervades our democracy. The disagreement is not only political but also moral, as citizens and their repr…
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Publ…
"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Publ…
"Not only does visibility matter to politics, but it is an increasingly intrinsic constituent element and a crucial asset of it. Accordingly, the challenge to social science is that of understanding how the new institutional, urban, and technological settings are reshaping the o…
From Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Emine…
