Advertising theory

Advertising theory

by Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

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Title Statements

  • Full title :Advertising theory / edited by Shelly Rodgers, Esther Thorson.

Edition Statements

  • Publication Date:2012.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:xxix, 614 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:9780415886611, 0415886619, 9780415886628, 0415886627
  • oclc:ocn794124510
  • Dewey Decimal:659.101

Subjects

advertising

Writers

Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

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