Artificial Intelligence for Marketing: Practical Applications

by Sterne, Jim

Type Book
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A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --

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Title Statements

  • Full title :Artificial Intelligence for Marketing : Practical Applications / by Scott Stratten, Alison Stratten.

Summary

A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --

Read More ↓

Edition Statements

  • Publication Date:2017.

Publication Statements

  • Publisher(s):John Wiley & Sons (US)
  • Place of Publication:Lieu de publication non identifié
  • Language:eng
  • Publication Date:2017.

The Physical Object

  • Description:1 ressource en ligne (368 pages) : : illustrations.

Edition Identifiers

  • oclc:on1035870780
  • LC Classification:HF5415
  • Dewey Decimal:658.800285/63

Subjects

artificial intelligence Intelligence artificielle Marketing Ressources Internet

Writers

Sterne, Jim Stratten, Alison

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