A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --
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La jaquette indique : "Big data, the Internet of things, and social media have all forever changed the art and science of marketing -- and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and sca…
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist-but it…
Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- Acknowledgments -- Chapter 1: Welcome to the Future -- Welcome to Autonomic Marketing -- Welcome to Artificial Intelligence for Marketers -- Detect -- Decide -- Develop -- Whom Is This Book For? -- The Bright…
Big data, the Internet of Things, and social media have all forever changed the art and science of marketing - and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can f…
A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --