Artificial intelligence for marketing

Artificial intelligence for marketing: practical applications

by Sterne, Jim

Type Book
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A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --

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Title Statements

  • Full title :Artificial intelligence for marketing : practical applications / Jim Sterne.

Summary

A straightforward, non-technical guide to the next major marketing tool, this practical book will explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. --

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Edition Statements

  • Publication Date:2017

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:2017

The Physical Object

  • Description:1 online resource (xix, 344 pages)

Edition Identifiers

  • ISBN:9781119406365, 1119406366, 9781119406341, 111940634X, 9781119406372, 1119406374
  • oclc:ocn992798734
  • LC Classification:HF5415
  • Dewey Decimal:658.800285/63

Table of Contents

Cover ; Title Page ; Copyright ; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Welcome to the Future ; Welcome to Autonomic Marketing ; Welcome to Artificial Intelligence for Marketers ; Detect ; Decide ; Develop ; Whom Is This Book For? ; The Bright, Bright Future.

Is AI So Great if It's So Expensive? What's All This AI Then? ; The AI Umbrella ; The Machine that Learns ; Guess the Animal ; The Machine that Programs Itself ; Are We There Yet? ; AI-pocalypse; The AI that Ate the Earth ; Intentional Consequences Problem ; Unintended Consequences.

Will a Robot Take Your Job? Machine Learning's Biggest Roadblock ; Machine Learning's Greatest Asset ; How We Used to Dive into Data ; Variety of Data Is the Spice of Life ; Open Data ; Data for Sale ; But Wait-There's More; A Collaboration of Datasets ; A Customer Data Taxonomy.

Are We Really Calculable? Notes ; Chapter 2: Introduction to Machine Learning ; Three Reasons Data Scientists Should Read This Chapter ; Every Reason Marketing Professionals Should Read This Chapter ; We Think We're So Smart ; Define Your Terms ; All Models Are Wrong ; Useful Models.

Too Much to Think About Machines Are Big Babies ; Where Machines Sh…

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Subjects

artificial intelligence BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Intelligence artificielle Marketing

Writers

Sterne, Jim

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