Artificial intelligence for marketing: practical applications
by Sterne, Jim
La jaquette indique : "Big data, the Internet of things, and social media have all forever changed the art and science of marketing -- and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artificial Intelligence for marketing provides marketers with a comprehensive inroduction to the field of data science without requiring a background in advanced programming and mathematic…
Read More ↓Title Statements
- Full title :Artificial intelligence for marketing : practical applications / Jim Sterne.
Summary
La jaquette indique : "Big data, the Internet of things, and social media have all forever changed the art and science of marketing -- and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artificial Intelligence for marketing provides marketers with a comprehensive inroduction to the field of data science without requiring a background in advanced programming and mathematics. Today's marketing decision-making happens in real time, every day, and articicial intelligence (AI) and machine learning (ML) give marketers a hands-free way to quickly and effectively respond to data from a customer or potential buyer and tailor fit a product and buying experience. Buyers on the fence can automatically receive special incentives to buy, and other customers can be directed to related products and services based on data-driven insight. This single resource brings you up to speed and fully prepares you to talk about and develop strategies for using AI and ML to increase revenue, lower costs, boost customer satisfaction, and expand the possibilites of how your organization engages its customers."
Read More ↓Edition Statements
- Publication Date:©2017
Publication Statements
- Publisher(s):Wiley
- Place of Publication:Hoboken, New Jersey
- Language:eng
- Publication Date:©2017
The Physical Object
- Description:1 v. (xix-344 p. : : illustrations, couv. illustrations en coul. ; : 24 cm
Edition Identifiers
- ISBN:9781119406334, 1119406331
- oclc:on1062385173
- LC Classification:HF5415
- Dewey Decimal:658.800285/63
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