La jaquette indique : "Big data, the Internet of things, and social media have all forever changed the art and science of marketing -- and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and sca…
In this third edition, the authors have updated the treatment of all major areas. A new organizing principle--the representational dimension of atomic, factored, and structured models--has been added. Significant new material has been provided in areas such as partially observab…
In this third edition, the authors have updated the treatment of all major areas. A new organizing principle--the representational dimension of atomic, factored, and structured models--has been added. Significant new material has been provided in areas such as partially observab…
