From the Publisher: The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer…
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From the Publisher: The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer…
From the Publisher: The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer…
From the Publisher: The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer…
"With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main object…
"With a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted--and shockingly, it wasn't sex! Yes, ultimately, a "sure thing" was involved, but if that was really her client's main obje…
"Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards t…
Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step.