Breaking through: implementing disruptive customer centricity
"Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings."--
Read More ↓Title Statements
- Full title :Breaking through : implementing disruptive customer centricity / Sandra Vandermerwe.
Summary
"Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings."--
Read More ↓Edition Statements
- Publication Date:2014.
- Edition:2nd edition
Publication Statements
- Publisher(s):Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited
- Place of Publication:Houndmills, Basingstoke, Hampshire
- Language:eng
- Publication Date:2014.
Notes
Versions from some providers lack index.
Titre de l'écran-titre (visionné le 15 avril 2016).
TRAITEMENT SOMMAIRE.
The Physical Object
- Description:1 ressource en ligne (292 p.)
Edition Identifiers
- ISBN:9781137395504, 1137395508
- oclc:ocn946903018
- LC Classification:HF5415.335
- Dewey Decimal:658.8/12
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