Quick Win Marketing is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new services or products in the UK or Ireland. The book is designed so that you can dip in and out seeking answers to your top marketing q…
The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.
Principles of marketing
by Kotler, Philip, Armstrong, Gary, Harris, Lloyd C., PIERCY, Nigel F.
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis thr…
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and f…
Résumé : "[The authors] conducted the largest ever global study of marketing leadership, analyzing detailed original data on over 1,200 marketing leaders and more than 67,000 existing 360-degree assessments of both marketing and non-marketing business leaders. The research revea…
Résumé : "A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its autho…
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and conte…
La jaquette indique : "Big data, the Internet of things, and social media have all forever changed the art and science of marketing -- and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and sca…
"Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework."--Résumé de l'éditeur.