"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
"This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder…
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder …
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf" Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUN…
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Binnen de industriële sector gaan steeds meer bedrijven over op vormen van dienstverlening. Traditionele productie verplaatst naar ander landen, zoals naar China en India. Hierdoor moet er een nieuwe aanpak komen van nagenoeg alle onderdelen binnen de bedrijven die deze overgang…