During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. This book explores the experience of those who have made the transition; and some who have resisted it. It covers in dep…
Service Design, Servicedesign.
Laurie Young takes the reader through the logical steps of changing a business from a product creator to a service provider. It is written from a marketing perspective and by a services marketing expert, largely because the change in business focus is usually market and consumer…
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real i…