Artificial intelligence for marketing

Artificial intelligence for marketing: practical applications

by Sterne, Jim

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Title Statements

  • Full title :Artificial intelligence for marketing : practical applications / Jim Sterne.

Edition Statements

  • Publication Date:2017

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:2017

The Physical Object

  • Description:1 ressource en ligne (xix, 344 pages) : : illustrations, graphiques, principalement en couleur.

Edition Identifiers

  • ISBN:9781119406372, 1119406374, 9781119406365, 1119406366, 9781119406341, 111940634X
  • oclc:on1014171575
  • LC Classification:HF5415
  • Dewey Decimal:658.800285/63

Table of Contents

1. Welcome to the future -- Welcome to autonomic marketing -- Welcome to artificial intelligence for marketers -- Whom is this book for? -- The bright, bright future -- Is AI so great if it's so expensive? -- What's all this AI then? -- The AI umbrella -- The machine that learns -- Are we there yet? -- AI-pocalypse -- Machine learning's biggest roadblock -- Machine learning's greatest asset -- Are we really calculable? -- 2. Introduction to machine learning -- Three reasons data scientists should read this chapter -- Every reason marketing professionals should read this chapter -- We think we're so smart -- Define your terms -- All models are wrong -- Useful models -- Too much to think about -- Machines are big babies -- Where machines shine -- Strong versus weak AI -- The right tool for the right job -- Make up your mind -- One algorithm to rule them all? -- Accepting randomness -- Which tech is best? -- For the more statistically minded -- What did we learn? -- 3. Solving the marketing problem -- One-to-one marketing -- One-to-many advertising -- The four Ps -- What keeps a marketing professional awake? -- The customer journey -- We will never really know -- How do I connect? : …

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Subjects

artificial intelligence e-books Intelligence artificielle Livres numériques Marketing Ressources Internet

Writers

Sterne, Jim

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