Basic marketing : a global-managerial approach

Basic marketing : a global-managerial approach

by MacCarthy, E. Jerome

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault.

Edition Statements

  • Publication Date:1993.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Burr Ridge [etc.]
  • Language:eng
  • Publication Date:1993.

Notes

Met bibliogr., index.

Handleiding marketing.

The Physical Object

  • Description:XXII, 763 p. : : ill. ; : 26 cm.

Edition Identifiers

  • ISBN:025610509X, 9780256105094
  • oclc:on1140489599

Subjects

Management Marketing

Writers

MacCarthy, E. Jerome Perreault, William D.

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