BOOK CLUB KIT

BOOK CLUB KIT: how little things can make a big difference

by Gladwell, Malcolm

Type Book
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about …

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Title Statements

  • Full title :BOOK CLUB KIT. : how little things can make a big difference / Malcolm Gladwell.

Summary

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Edition Statements

  • Publication Date:2002.
  • Edition:1st Back Bay pbk. ed

Publication Statements

Notes

Copies may be in various editions.

INCLUDES 10 COPIES OF THE BOOK FOR USE BY BOOK CLUBS.

"With a new afterword by the author"--Cover.

Includes a reading group guide with a conversation with the author and an excerpt from the author's David and Goliath.

The Physical Object

  • Description:10 copies (xii, 301 p. ; : 21 cm)

Edition Identifiers

  • ISBN:9780316346627, 0316346624, 0316316962, 9780316316965
  • oclc:on1333895797
  • Dewey Decimal:302

Table of Contents

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: Rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

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Subjects

Causation Contagion (Social psychology) Context effects (Psychology) Nonfiction social psychology

Writers

Gladwell, Malcolm

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