Brand relevance: making competitors irrelevant

Title Statements

• Full title :Brand relevance : making competitors irrelevant / David A. Aaker.

Edition Statements

• Publication Date:2011.
• Edition:1st ed

Publication Statements

• Publisher(s):Jossey-Bass, a Wiley imprint
• Place of Publication:San Francisco
• Language:eng
• Publication Date:2011.

The Physical Object

• Description:XVI, 381 str. : : ilustr. ; : 24 cm.

Edition Identifiers

• ISBN:9780470613580, 0470613580, 9780470922590, 0470922591, 9780470922606, 0470922605, 9780470922613, 0470922613
• oclc:ocn780702408

Subjects

Writers

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