Brand relevance

Brand relevance: making competitors irrelevant

by Aaker, David A.

Type Book
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Title Statements

  • Full title :Brand relevance : making competitors irrelevant / David A. Aaker.

Edition Statements

  • Publication Date:©2011.
  • Edition:1st ed

Publication Statements

  • Publisher(s):Jossey-Bass
  • Place of Publication:San Francisco, Calif
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:xvi, 381 p. : : ill.

Edition Identifiers

  • ISBN:9780470613580, 0470613580
  • oclc:ocn798890246
  • LC Classification:HD69.B7
  • Dewey Decimal:658.8/27

Subjects

Brand name products branding Branding (Marketing) Innovations Produits de marque Stratégie de marque Technological innovations

Writers

Aaker, David A.

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