EG Expand, grow, thrive: 5 proven steps to turn good brands into global br… by Canalichio, Pete 0 Type: Book
SI Strategic integrated marketing communications by Percy, Larry 0 Type: Book This is a textbook which deals with all aspects of IMC from a strategic perspective. Corporate image, identity, and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this.
LM Logos: Making a Strong Mark: 150 Strategies for Logos That Last by Miller, Anistatia R., Brown, Jared fromCreative solutions 0 Type: Book
TN There's no business that's not show business: marketing in an experience culture by Rogers, David L., Schmitt, Bernd, Vrotsos, Karen fromFinancial Times Prentice Hall books 0 Type: Book
KO Kellogg on branding: the marketing faculty of the Kellogg School of Ma… by Kellogg School of Management 0 Type: Book
BB Brand breakout: how emerging market brands will go global by Steenkamp, Jan-Benedict E. M., Kumar, Nirmalya 0 Type: Book
BR Brand relevance: making competitors irrelevant by Aaker, David A. fromThe Jossey-Bass business and management series 0 Type: Book
CS Cultural strategy: using innovative ideologies to build breakthrough… by Holt, Douglas B., Cameron, Douglas 0 Type: Book
