Breaking through

Breaking through: implementing disruptive customer centricity

by Vandermerwe, Sandra

Type Book
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Thoroughly revised new edition of Breaking Through . This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step. "Cover"--"Half-Title" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "List of exhibits" -- "List of tables" -- "List of boxes" -- "Definitions for this book" -- "Introduction" -- "First Phase: the Awakening" -- "Breakthrough 1: Create Strategic Discomfort & Excitement" -- "Breakthrough 2: Reframe…

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Title Statements

  • Full title :Breaking through : implementing disruptive customer centricity / Sandra Vandermerwe.

Summary

Thoroughly revised new edition of Breaking Through . This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step.

"Cover"--"Half-Title" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "List of exhibits" -- "List of tables" -- "List of boxes" -- "Definitions for this book" -- "Introduction" -- "First Phase: the Awakening" -- "Breakthrough 1: Create Strategic Discomfort & Excitement" -- "Breakthrough 2: Reframe New Beliefs" -- "Second Phase: the Discovery" -- "Breakthrough 3: Articulate the â#x80;#x98;Market Spaceâ#x80;#x99;" -- "Breakthrough 4: Identify the Value Opportunities" -- "Third Phase: the Story" -- "Breakthrough 5: Build a Compelling Case" -- "Breakthrough 6: Size the Prize" -- "Fourth Phase: the Engagement" -- "Breakthrough 7: Model the Concept" -- "Breakthrough 8: Get People Working Together" -- "Fifth Phase: the Reward" -- "Breakthrough 9: Reach Critical Mass" -- "Breakthrough 10: Gather & Sustain Momentum" -- "References."

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Edition Statements

  • Publication Date:2014.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Palgrave Macmillan
  • Place of Publication:Basingstoke
  • Language:eng
  • Publication Date:2014.

Notes

Electronic book text.

Epublication based on: 9781137395498, 2004.

The Physical Object

  • Description:1 Online-Ressource

Edition Identifiers

  • ISBN:9781137395498, 1137395494, 9781137395511, 1137395516, 9781137395504, 1137395508
  • DOI:10.1057/9781137395511
  • oclc:ocn895650334
  • LC Classification:HF5415.335
  • Dewey Decimal:658.812

Subjects

Customer relations Online-Publikation

Writers

Vandermerwe, Sandra

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