Breakthrough food production innovation

Breakthrough food production innovation: through emotions research

by Lundahl, David S.

Type Book
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Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadmap for product innovation - to make ideas successful. This book will inspire the reader to make a paradigm shift in how they approach product innovation - to be driven by the science of consumer beha…

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Title Statements

  • Full title :Breakthrough food production innovation : through emotions research / David Lundahl

Summary

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadmap for product innovation - to make ideas successful. This book will inspire the reader to make a paradigm shift in how they approach product innovation - to be driven by the science of consumer behavior. The basic premise for this book is that emotions are at the root of all consumer motivations

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Edition Statements

  • Publication Date:c2012

Publication Statements

Notes

Includes index

David Lundahl

The Physical Object

  • Description:Online-Ressource (xv, 240 p) : ill

Edition Identifiers

  • ISBN:9780123877147, 0123877148, 9781283311014 (MyiLibrary), 1283311011 (MyiLibrary), 9780123877123, 0123877121
  • oclc:ocn839028036
  • LC Classification:HD9000.5
  • Dewey Decimal:338.4/76413

Table of Contents

Introduction -- Current Problems in the Consumer Packaged Goods industry 1 -- Innovation 2 -- Introduction to Behavior in Innovation 3 -- Behavioral Frameworks 4 -- Developing Your Innovation Strategy 5 -- Behavioral-Driven Discovery 6 -- Conceptual Design for Scoping 7 -- Product Design 8 -- Rapid Iterative Building 9 -- The Future is Now!.

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Subjects

Aliments -- Aspect psychologique Conditionnement (Emballage) -- Industrie Consommateurs -- Comportement Consumer behavior Émotions Food -- Psychological aspects Food industry and trade food marketing New products New products -- Development New products--Marketing Package goods industry

Writers

Lundahl, David S.

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