Business to business marketing

Business to business marketing: a value-driven approach

by Biemans, W.G., (Wilhelmus Gerardus)

Type Book
Rate 0.0 /5

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firml…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Business to business marketing : a value-driven approach / Wim G. Biemans.

Summary

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

Read More ↓

Edition Statements

  • Publication Date:cop. 2010.

Publication Statements

The Physical Object

  • Description:xxii, 362 p. : : ill. ; : 27 cm.

Edition Identifiers

  • ISBN:0077121899, 9780077121891
  • oclc:ocn664350071
  • Dewey Decimal:658.8

Subjects

Business-to-business Marketing New products--Marketing Product management Produits commerciaux -- Gestion

Writers

Biemans, W.G., (Wilhelmus Gerardus)

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy