Cases in public relations management

by Swann, Patricia

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Title Statements

Full title :Cases in public relations management / by Patricia Swann.

Edition Statements

Publication Date:©2014
Edition:Second edition

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:©2014

Notes

Previous edition: Boston, MA.: McGraw-Hill, 2008.

The Physical Object

Description:xii, 592 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780415517706, 0415517702, 0415517710, 9780415517713
oclc:ocn979117601
LC Classification:HD59
Dewey Decimal:659.2

A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations.