Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop comm…
'Crisis Communications' presents case studies of organisational, corporate, and individual crises, and analyses the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, t…
Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each cas…
This text explores real-life cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges readers to think analytically, strategically, and practically. Each case is based on true events, and is designed to encourage discussion, debate, …
Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each cas…