Consumer behavior 2014

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Title Statements

Full title :Consumer behavior 2014.

Edition Statements

Publication Date:2014.

Publication Statements

Publisher(s):Richard K Miller & Associates
Language:eng
Publication Date:2014.

Notes

Contains appendices and references.

The Physical Object

Description:481 pages : 27 cm

Edition Identifiers

ISBN:9781577831945, 1577831942
oclc:on1112201769
LC Classification:HF5415.3

Part 1 The American Consumer: Demographic Overview -- Consumer Spending -- Retail Spending -- Use of Time -- Use of Media and the Internet -- Consumer Income and Wealth -- Consumer Debt -- Part 2 Shopping Behaviors: Competition Between Shopping Channels -- In Store Shopping -- Online Shopping -- Mobile Shopping -- Peer to Peer Shopping -- Part 3 Behavioral Analyses: At Home -- Away from Home -- Brand Loyalty -- Buying American Made -- Buying Local -- Consumer Confidence -- Customer Satisfaction -- Environmentally Conscious Consumerism -- Gift Giving -- Influence of Gasoline Prices -- Payment Preferences -- Post Recession Consumer Behavior -- Privacy Issues -- Purchase Decision Making -- Response to Advertising -- Response to Customer Service -- Response to Reviews -- Spending for Goods Versus Experiences -- Part 4 Affluent Consumers: Luxury and Affluent Markets -- Population Centers of US Affluence -- Market Surveys -- Part 5 Customer Brand Preferences: Brand Attraction -- Brand Equity -- Customer Experience -- Customer Loyalty Engagement -- Customer Satisfaction -- Customer Service -- Facebook Fan Brand Loyalty -- Online Retailer Shopper Satisfaction -- Part 6 Ethnic Focus: Afric…

Subjects

Consommateurs -- Statistiques. -- Compo… Consommateurs -- Statistiques. -- Préfé… Consumer behavior Consumer behavior -- Statistics. -- Uni… Consumers' preferences Consumers' preferences -- Statistics. -… Handbooks and manuals Marketing -- Guides, manuels, etc. -- R… Marketing -- Statistiques. -- Recherche… Marketing research Marketing research -- Handbooks, manual… Marketing research -- Statistics. -- Un… Statistics United States