Consumer behavior 2014

by Miller, Richard K., (Richard Kendall)

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Title Statements

Full title :Consumer behavior 2014 / by Richard K. Miller and Kelli Washington.

Summary

Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market. It presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.

Edition Statements

Publication Date:©2014
Edition:10th edition

Publication Statements

Publisher(s):Richard K Miller & Associates
Place of Publication:Loganville, GA
Language:eng
Publication Date:©2014

The Physical Object

Description:1 online resource (481 pages)

Edition Identifiers

ISBN:9781577831945, 1577831942
oclc:ocn865548223
LC Classification:HF5415.33.U6
Dewey Decimal:658.8342

pt. 1. The American consumer. Demographic overview -- Consumer spending -- Retail spending -- Use of time -- Use of media & the Internet -- Consumer income & wealth -- Consumer debt -- pt. 2. Shopping behaviors. Competition between shopping channels -- In-store shopping -- Online shopping -- Mobile shopping -- Peer-to-peer shopping -- pt. 3. Behavior analyses. At home -- Away from home -- Brand loyalty -- Buying American-made -- Buying local -- Consumer confidence -- Customer satisfaction -- Environmentally conscious consumerism -- Gift giving -- Influence of gasoline prices -- Payment preferences -- Post-recession consumer behavior -- Privacy issues -- Purchase decision making -- Response to advertising -- Response to customer service -- Response to reviews -- Spending for goods vs. experiences -- pt. 4. Affluent consumers. Luxury & affluent markets -- Population centers of U.S. influence -- Market surveys -- pt. 5. Customer brand preferences. Brand attraction -- Brand equity -- Customer experience -- Customer loyalty engagement -- Customer satisfaction -- Customer service -- Facebook fan brand loyalty -- Online retailer shopper satisfaction -- pt. 6. Ethnic focus. African-Americ…

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Consommateurs -- Statistiques. -- Compo… Consommateurs -- Statistiques. -- États… Consommateurs -- Statistiques. -- Préfé… Consumer behavior Consumer behavior -- Statistics. -- Uni… Consumers Consumers -- Statistics. -- United Stat… Consumers' preferences Consumers' preferences -- Statistics. -… Guides et manuels handbooks Handbooks and manuals manuals (instructional materials) Marketing -- Guides, manuels, etc. -- R… Marketing -- Statistiques. -- Recherche… Marketing research