Digital Marketing for Dummies

by Deiss, Ryan

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Title Statements

Full title :Digital Marketing for Dummies.

Summary

Does your digital marketing pack a punch' Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing-and everything in between-Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms-and the people who use them-continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment' Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals-and boost your bottom line.-Develop an individually tailored digital marketing campaign -Offer an effective lead magnet to convert visitors -Keep your audience invested in your brand, products, and services -Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Edition Statements

Publication Date:2016.

Publication Statements

Publisher(s):John Wiley & Sons, Incorporated
Place of Publication:Somerset
Language:eng
Publication Date:2016.

Notes

Honing In on Your Audience.

The Physical Object

Description:1 online resource (330 pages)

Edition Identifiers

ISBN:9781119235651, 1119235650, 1119235618, 9781119235613
oclc:ocn967879550
LC Classification:HF5415.1265
Dewey Decimal:658.872

Title Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1: Getting Started with Digital Marketing; Chapter 1: Understanding the Customer Journey; Creating a Customer Avatar; Getting Clear on the Value You Provide; Knowing the Stages of the Customer Journey; Preparing Your Customer Journey Road Map; Chapter 2: Choosing the Right Marketing Campaign; Establishing Marketing Objectives; Defining a Digital Marketing Campaign; Understanding the Three Major Types of Campaigns.

Balancing Your Marketing Campaign CalendarChoosing the Campaign You Need Now; Viewing Your Digital Marketing through the Campaign Lens; Chapter 3: Crafting Winning Offers; Offering Value in Advance; Designing an Ungated Offer; Designing a Gated Offer; Designing Deep-Discount Offers; Maximizing Profit; Part 2: Using Content to Generate Fans, Followers, and Customers; Chapter 4: Pursuing Content Marketing Perfection; Knowing the Dynamics of Content Marketing; Finding Your Path to Perfect Content Marketing; Executing Perfect Content Marketing; Distributing Content to Attract an Audience.

Chapter 5: Blogging for BusinessEs…

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Internet advertising Internet marketing Marketing sur Internet Publicité sur Internet Sites Web -- Développement Web site development