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Consumer Behavior 2014
0
Type: Book
Consumer Behavior 2014
by Miller, Richard K., Washington, Kelli
fromRKMA market research handbook series
0
Type: Book
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior, 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share …