Consumer behavior: building marketing strategy

by Best, Roger J. Hawkins, Del I. Mothersbaugh, David L.

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Title Statements

Full title :Consumer behavior : building marketing strategy / Del I. Hawkins ; David L. Mothersbaugh ; Roger J. Best.

Edition Statements

Publication Date:c 2007.
Edition:10. ed., internat. ed

Publication Statements

Publisher(s):McGraw-Hill/Irwin
Place of Publication:Boston, Mass
Language:eng
Publication Date:c 2007.

The Physical Object

Description:XXIV, 790 Seiten : : zahlreiche Illustrationen und Diagramme ; : 27 cm +

Edition Identifiers

ISBN:0071106685, 9780071106689, 0073101419, 9780073101415, 0073101370, 0073261548, 9780073101378, 9780073261546, 0071109153, 9780071109154
oclc:ocn255793281
LC Classification:HF5415.33.U6
Dewey Decimal:658.83420973

Subjects

Case studies Consommateurs -- Comportement -- États-… Consommateurs -- Études de cas. -- Comp… Consumer behavior Consumer behavior -- Case studies. -- U… Consumer behavior -- United States Études de marché -- États-Unis Konsumentenverhalten Konsumverhalten Konsumverhalten -- USA Market surveys Market surveys -- United States Marketingpolitik Marktforschung Theorie United States USA Verbraucherverhalten