Consumer psychology

Consumer psychology

by Jansson-Boyd, Cathrine V.

Type Book
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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding of why people consume certain products and services and how this affects their behaviour and psychological well being. It will introduce the reader to a selection of issues in the area of consumer psychology and explore how theories within social, cognitive and developmental psychology can help explain consumption behaviours. It should provide an overview of…

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Title Statements

  • Full title :Consumer psychology / Cathrine V. Jansson-Boyd

Summary

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding of why people consume certain products and services and how this affects their behaviour and psychological well being. It will introduce the reader to a selection of issues in the area of consumer psychology and explore how theories within social, cognitive and developmental psychology can help explain consumption behaviours. It should provide an overview of a psychological perspective of consumption related issues to students, psychologists and other academics with an interest in the area

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Edition Statements

  • Publication Date:2010

Publication Statements

The Physical Object

  • Description:11, 258 s

Edition Identifiers

  • ISBN:9780335229284, 033522928X, 0335229271, 9780335229277
  • oclc:ocn768448657

Subjects

Forbrugeradfærd Forbrugerpsykologi

Writers

Jansson-Boyd, Cathrine V.

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