Contemporary strategy analysis: text and cases

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Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

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Title Statements

Full title :Contemporary strategy analysis : text and cases / Robert M. Grant.

Summary

Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.

Edition Statements

Publication Date:2016
Edition:Ninth edition

Publication Statements

Publisher(s):Wiley
Place of Publication:Chichester, West Sussex, United Kingdom
Language:eng
Publication Date:2016

The Physical Object

Description:xvi, 758 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9781119120841, 1119120845
oclc:ocn929331641
LC Classification:HD30.28
Dewey Decimal:658.4/012

Part I. Introduction. The concept of strategy -- Part II. The tools of strategy analysis. Goals, Values, and Performance ; Industry Analysis: The Fundamentals ; Further Topics in Industry and Competitive Analysis ; Analyzing Resources and Capabilities ; Organization Structure and Management Systems: The Fundamentals of Strategy Implementation -- Part III. Business strategy and the quest for competitive advantage. The Sources and Dimensions of Competitive Advantage ; Industry Evolution and Strategic Change ; Technology-based Industries and the Management of Innovation ; Competitive Advantage in Mature Industries -- Part IV. Corporate strategy. Vertical Integration and the Scope of the Firm ; Global Strategy and the Multinational Corporation ; Diversification Strategy ; Implementing Corporate Strategy: Managing the Multibusiness Firm ; External Growth Strategies: Mergers, Acquisitions, and Alliances ; Current Trends in Strategic Management.