Content is currency

Content is currency: developing powerful content for web and mobile

by Wuebben, Jon

Type Book
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IIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO)…

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Title Statements

  • Full title :Content is currency : developing powerful content for web and mobile / Jon Wuebben

Summary

IIn the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: y What types of content best suit your specific business, market, and industry y How key content tactics influence search engine rankings and sales conversion y How to leverage social media to connect with your target market y How to merge the many elements of your web presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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Edition Statements

  • Publication Date:2011

Publication Statements

  • Publisher(s):Nicholas Brealey Pub
  • Place of Publication:Boston, Mass
  • Language:eng
  • Publication Date:2011

The Physical Object

  • Description:xxv, 264 s. : : illustrations, portraits

Edition Identifiers

  • ISBN:9781857885736, 1857885732
  • oclc:ocn769385323
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8 72

Table of Contents

pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.

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Subjects

Commerce électronique Electronic commerce Internet marketing Marketing sur Internet Sites Web -- Conception Web sites -- Design

Writers

Wuebben, Jon

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