The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about u…
"With the "first screen"--The television -- companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"--the personal computer -- increased interaction between companies and consumers and allowed for immediate customer feedb…
As companies reorganize and reengineer, thousands of people are finding themselves tossed into management every day. The key to success is managing effectively both up and down the line of the organization. And Suddenly in Charge provides this unique approach with two books in o…
As companies reorganize and reengineer, thousands of people are finding themselves tossed into management every day. "You may go to bed as a member of the team and wake up to find yourself suddenly in charge," says Matuson. The key to success is managing effectively both up and …
In the "Managing up" section, learn how to manage your relationships and responsibilities as an employee, including how to understand the boss's style of management, deal with difficult bosses, promote yourself, ask for raises, and know when it's time to leave a position. In the…
In the "Managing up" section, learn how to manage your relationships and responsibilities as an employee, including how to understand the boss's style of management, deal with difficult bosses, promote yourself, ask for raises, and know when it's time to leave a position. In the…
With anecdotes and endearing tales of characters met along the way, Thumbs Up Australia follows the exploits of an English hitchhiker and his reluctant French girlfriend as the two uncover a never-before-seen Australia. Tom Parry carries the reader through almost-empty highways …
50 Philosophy Classics: THINKING, BEING, ACTING, SEEING- Profound Insights and Powerful Thinking from Fifty Key Books (April 2013) will be the sixth in the bestselling 50s series, and a lively entry point into the study. Butler-Bowdon explores the works of 50 of the most signifi…
