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"Does Your Marketing Sell? is a distillation of the author's 25 years of successful sales and marketing experience, hundreds of real case studies, the pick of marketing communications research, and the received wisdom from some of the world's greatest marketers."--Jacket.
This is the first and only bitesized guide to the works that have captured the imagination of millions and inspired readers everywhere to follow their dreams.
This title is an introduction to the world of personal development literature. It provides a commentary and a summary of the key ideas of 50 classic works from Marcus Aurelius to Stephen Covey and from the Buddha to Deepak Chopra.
A survey of the best self-help philosophies available combs the classics of the genre for useful advice on how to find love, change a life, find inspiration, and break bad habits.
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EGov: EBusiness strategies for government
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A chance meeting with a young Navajo Indian propels an English traveler out of his middle-class life and into the world of North American Indian Medicine Men, a world where people genuinely believe that witchcraft can bring ruin, even death, and only Medicine Men have the knowle…
A chance meeting with a young Navajo Indian propels Charles Langley out of his middle-class London life and into the world of North American Indians. He becomes a Medicine Man's bag carrier and chauffeur, and eventually his assistant and trainee. This is his story.
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.