Now more than ever, Margaret Nydell's book Understanding Arabs is a must-read. The fifth edition of this classic introduction to Arab culture has been revised and updated to help readers understand the complex issues of today's world. Understanding Arabs: A Guide for Modern Time…
The fifth edition of this classic introduction to Arab culture has been completely revised and updated to help readers understand complex issues playing out on the world stage such as the Arab Spring. Margaret Nydell's book Understanding Arabs : A Contemporary Guide to Arab Soci…
Philip Graves is a consumer behaviour consultant, author and speaker. He has been described as ""one of the world's leading consumer behaviour experts"" (Kevin Hogan); ""one of the world's pre-eminent consumer behaviour consultants"" (Cambridge Business Magazine); and ""one of t…
"We are on the cusp of a revolution. Mobile phones, computers and iPods are commonplace in hundreds of millions of households worldwide, influencing how we think and shaping how we interact. In the future, smart machines will compete with clever people for employment and even hu…
We are on the cusp of a revolution. Mobile phones, computers and iPods are commonplace in hundreds of millions of households worldwide, influencing how we think and shaping how we interact. With the gathering of information now largely automated, it leaves room for deeper concep…
How smart entrepreneurs and intrapreneurs transform a small idea into a big brand.
"From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful compa…
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful compan…
