Corporate strategy

Type Book

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A resource that guides students through the rational and emergent approaches to strategic management. With references and 27 cases, this work aims to ensure that students will actively learn the core topics and how to apply them in practice.

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Title Statements

Full title :Corporate strategy / Richard Lynch

Summary

Edition Statements

Publication Date:2006
Edition:4. ed

Publication Statements

Publisher(s):Prentice Hall
Place of Publication:Harlow, England
Language:eng
Publication Date:2006

The Physical Object

Description:830 s. (+ CD-ROM)

Edition Identifiers

ISBN:0273701789, 9780273701781
oclc:ocn467147066

Part One -- An Introduction to Corporate Strategy 1. Corporate Strategy 2. Review of Theory and Practice, Part Two -- Analysis of the Environment 3. Analysing the Environment -- the basics 4. Analysing Markets and Competitors 5. Analysing Customers Part Three -- Analysis of Resources 6. Analysing Resources -- The Basics 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operational Resources, Part Four -- The Purpose of the Organisation 10. Purpose Shaped by Vision, Leadership and Ethics 11. Purpose Emerging from Knowledge, Technology and Innovation 12. Purpose Delivered Through Corporate and Business Objectives, Part Five -- Developing the Strategy 13. Developing Strategic Options -- the Prescriptive Process 14. Strategy Evaluation and Development -- the Prescriptive Process 15. Finding the Route Forward -- Emergent and Prescriptive Approaches 16. Organisational Structure and Style and People Issues Part Six -- The Implementation Process 17. Resource Allocation, Strategic Planning and Control 18. Government, Public Sector and Not-for-Profit Strategies 19. International Expansion and Globalisation Strategy 20. Strategy Dynamics and Entrepreneurial Strategy …

Subjects

Business planning Case studies Management organisationsteori Planification stratégique Strategic planning strategisk ledelse Swotanalyse Virksomhedens strategi