Virksomhedens strategi

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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world …

This volume draws upon logic in order to evaluate strategic plans. It begins with an explanation of the elements of logic and how these can be applied to basic decisions, develops a framework for the analysis of company strategic development, including themes such as globalizati…

These are already signs that organizations involved in tourism are moving away from functional management in favour of a process-based management orientation. This book contains coverage and analytical discussion of the three key areas of contemporary tourism management, such a…