Corporate strategy
For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available vi…
Read More ↓Title Statements
- Full title :Corporate strategy / Richard Lynch.
Summary
For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Read More ↓Edition Statements
- Publication Date:2007?
- Edition:4th ed
Publication Statements
- Publisher(s):Prentice Hall
- Place of Publication:Harlow
- Language:eng
- Publication Date:2007?
Notes
Title from e-book title screen (viewed May 29, 2007).
The Physical Object
- Description:2 v. (various pagings) ; : 28 cm.
Edition Identifiers
- ISBN:9781405853545, 1405853549, 9780273701781, 0273701789
- oclc:on1378671707
- Dewey Decimal:658.4012
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