Creating a data-driven organization

Creating a data-driven organization: practical advice from the trenches

by Anderson, Carl

Type Book
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Title Statements

  • Full title :Creating a data-driven organization : practical advice from the trenches / Carl Anderson.

Edition Statements

  • Publication Date:2015.
  • Edition:1st edition

Publication Statements

The Physical Object

  • Description:xiv, 285 pages : : illustrations (some color) ; : 23 cm.

Edition Identifiers

  • ISBN:9781491916919, 1491916915
  • oclc:on1242959096
  • Dewey Decimal:658

Table of Contents

What do we mean by data-driven? -- Data quality -- Data collection -- The analyst organization -- Data analysis -- Metric design -- Storytelling with data -- A/B testing -- Decision making -- Data-driven culture -- The data-driven C-Suite -- Privacy, ethics, and risk -- Conclusion.

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