Creating effective sales and marketing relationships

Creating effective sales and marketing relationships

by Le Meunier-FitzHugh, Kenneth

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Title Statements

  • Full title :Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh.

Edition Statements

  • Publication Date:2015.
  • Edition:First edition

Publication Statements

  • Publisher(s):Business Expert Press
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:xvi, 99 pages : : illustrations ; : 23 cm.

Edition Identifiers

  • ISBN:9781606498583, 1606498584
  • oclc:ocn895117865
  • LC Classification:HF5438.4
  • Dewey Decimal:658.8/1

Table of Contents

The sales of marketing interface -- Crises in working relationships between sales and marketing -- Alignment and effective working relationships in lead generation -- How should sales and marketing communicate? -- The role of sales and marketing in customer relationships -- Managing the sales and marketing interface -- Optimizing the sales and marketing interface.

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Subjects

Customer relations Efficacité organisationnelle Marketing -- Gestion Marketing -- Management Organizational effectiveness Sales management Ventes -- Gestion

Writers

Le Meunier-FitzHugh, Kenneth Le Meunier-FitzHugh, Leslie Caroline

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