Customer loyalty and success

Customer loyalty and success

by Lynch, James J.

Type Book
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Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy.

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Title Statements

  • Full title :Customer loyalty and success / James J. Lynch.

Summary

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy.

Read More ↓

Edition Statements

  • Publication Date:1995.

Publication Statements

  • Publisher(s):Macmillan Business
  • Place of Publication:Basingstoke
  • Language:eng
  • Publication Date:1995.

The Physical Object

  • Description:xiv, 292 pages ; : 23 cm

Edition Identifiers

  • ISBN:0333639103, 9780333639108
  • oclc:ocm33046665
  • LC Classification:HF5415.5
  • Dewey Decimal:658.812

Subjects

Consommateurs -- Satisfaction Consumer satisfaction Customer relations Customer services klantgerichtheid Kundentreue Unternehmenserfolg

Writers

Lynch, James J.

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