Data driven: how performance analytics delivers extraordinary sales results
This is a guide to increasing sales success, using the power of data analytics. It shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. It tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features …
Read More ↓Title Statements
- Full title :Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn.
Summary
This is a guide to increasing sales success, using the power of data analytics. It shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. It tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business. --
Read More ↓Edition Statements
- Publication Date:2015
Publication Statements
- Publisher(s):John Wiley & Sons, Inc
- Place of Publication:Hoboken, New Jersey
- Language:eng
- Publication Date:2015
Notes
Versions from some providers lack index.
Titre de l'écran-titre (visionné le 11 nov. 2015).
TRAITEMENT SOMMAIRE.
The Physical Object
- Description:1 ressource en ligne (229 p.)
Edition Identifiers
- ISBN:9781119043355, 1119043352, 9781119043362, 1119043360
- oclc:ocn915038800
- LC Classification:HD30.28
- Dewey Decimal:658.40302856312
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