Digital marketing

Digital marketing

by Chaffey, Dave Ellis-Chadwick, Fiona

Type Book
Rate 0.0 /5

Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Summary

Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world

Read More ↓

Edition Statements

  • Publication Date:2020
  • Edition:7. edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2020

Notes

På omslaget: Strategy, implementation and practice

The Physical Object

  • Description:xxx, 545 sider : : ill. i farver

Edition Identifiers

  • ISBN:9781292241579, 1292241578
  • oclc:on1228255131

Subjects

afsætning B2B-elektronisk handel B2B-elektronisk markedsføring digital markedsføring -- lærebøger digital strategy E-Business e-commerce e-handel Electronic commerce Elektronisk handel Elektronisk markedsføring elektronisk markedsføring -- lærebøger internet -- lærebøger Markedsføring Markedsføring-lærebøger Marketing communication marketing strategy online markedsføring virksomheder -- lærebøger

Writers

Chaffey, Dave Ellis-Chadwick, Fiona

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy