Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical ab…
Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalan…