"The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy custom…
"There is absolutely no excuse not to have acquired more of your ideal business right after you've read this book."--Alan Weiss, PhD, author of Million Dollar Consulting and 55 other books. This book is designed to help organizations looking for significant growth. Offering a gr…
This work provides a comprehensive introduction to the main theoretical and managerial issues of business to business marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.
What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done…
A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without…
The impact of brand awareness in the online decision making-process in India have been cited as one of the notable elements that affects consumers’ online buying decisions. The problem examined in this quantitative correlational study was whether the two factors, such as brand a…
Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalan…